Some basic premises - often fashioned by leaders and supported by the led - exercise the collective conscience of the led in so far as they stimulate a willed development. The development is usually superior but not necessarily civilized. The premises in question are of this form: "Our level of technological advancement is second to none. Upon reaching this level, we also have to prepare our society for peace, and to guarantee the peace, technology must be revised to foster the policy of war." Technological advancement that is pushed in this direction sets a dangerous precedent for other societies that fear a threat to their respective sovereignties. They are pushed to also foster a war technology.

In the domain of civilization, this mode of development is not praiseworthy, nor is it morally justifiable. Since it is not morally justifiable, it is socially irresponsible. An inspection of the premises will reveal that it is the last one that poses a problem. The last premise is the conclusion of two preceding premises but is not in any way logically deduced. What it shows is a passionately deduced conclusion, and being so, it fails to be reckoned as a conclusion from a rationally prepared mind, at least at the time at which it was deduced.

A society that advances according to the above presuppositions - and especially according to the illogical conclusion - has transmitted the psyche of non-negotiable superiority to its people. All along, the power of passion dictates the pace of human conduct. Whether in constructive engagements or willed partnerships, the principle of equality fails to work precisely because of the superiority syndrome that grips the leader and the led. And a different society that refuses to share in the collective sensibilities or passion of such society has, by the expected logic, become a potential or actual enemy and faces confrontation on all possible fronts.

Most of what we learn about the present world, of course, via the media, is dominated by state-of-the-art technology. Societies that have the most of such technology are also, time and again, claimed to be the most advanced. It is not only their advancement that lifts them to the pinnacle of power, superiority, and fame. They can also use technology to simplify and move forward an understanding of life and nature in a different direction, a direction that tends to eliminate, as much as possible, a prior connection between life and nature that was, in many respects, mystical and unsafe. This last point does not necessarily mean that technological advancement is a mark of a superior civilization.

What we need to know is that civilization and technology are not conjugal terms. Civilized people may have an advanced technology or they may not have it. Civilization is not just a matter of science and technology or technical infrastructure, or, again, the marvel of buildings; it also has to do with the moral and mental reflexes of people as well as their level of social connectedness within their own society and beyond. It is from the general behaviour makeup of people that all forms of physical structures could be created, so too the question of science and technology. Thus, the kind of bridges, roads, buildings, heavy machinery, among others, that we can see in a society could tell, in a general way, the behavioural pattern of the people. Behavioural pattern could also tell a lot about the extent to which the natural environment has been utilized for infrastructural activities, science and technology. Above all, behavioural pattern could tell a lot about the perceptions and understanding of the people about other people.

I do believe - and, I think, most people do believe - that upon accelerating the rate of infrastructural activities and technology, the environment has to recede in its naturalness. Once advancing technology (and its attendant structures or ideas) competes with the green environment for space, this environment that houses trees, grass, flowers, all kinds of animals and fish has to shrink in size. Yet the growth of population, the relentless human craving for quality life, the need to control life without depending on the unpredictable condition of the natural environment prompt the use of technology. Technology need not pose unwarranted danger to the natural environment. It is the misuse of technology that is in question. While a society may justly utilize technology to improve quality of life, its people also have to ask: "how much technology do we need to safeguard the natural environment?" Suppose society Y blends the moderate use of technology with the natural environment in order to offset the reckless destruction of the latter, then this kind of positioning prompts the point that society Y is a lover of the principle of balance. From this principle, one can boldly conclude that society Y favours stability more than chaos, and has, therefore, the sense of moral and social responsibility. Any state-of-the-art technology points to the sophistication of the human mind, and it indicates that the natural environment has been cavalierly tamed.

If humans do not want to live at the mercy of the natural environment - which, of course, is an uncertain way of life - but according to their own predicted pace, then the use of technology is a matter of course. It would seem that the principle of balance that society Y has chosen could only be for a short while or that this is more of a make-believe position than a real one. For when the power of the human mind gratifies itself following a momentous achievement in technology, retreat, or, at best, a slow-down is quite unusual. It is as if the human mind is telling itself: "technological advancement has to accelerate without any obstruction. A retreat or a gradual process is an insult to the inquiring mind." This kind of thought process only points out the enigma of the mind, its dark side, not its finest area. And in seeking to interrogate the present mode of a certain technology according to the instructions of the mind, the role of ethics is indispensable.

Is it morally right to use this kind of technology for this kind of product? And is it morally right to use this kind of product? Both questions hint that the product or products in question are either harmful or not, environmentally friendly or not, or that they do not only cause harm directly to humans but directly to the environment too. And if, as I have stated, the purpose of technology is to improve the quality of life, then to use technology to produce products that harm both humans and the natural environment contradicts the purpose of technology, and it also falsifies an assertion that humans are rational. Furthermore, it suggests that the sophisticated level that the human mind has reached is unable to grasp the essence or rationale of quality life. In this regard, a peaceful coexistence with the natural environment would have been deserted for the sake of an unrestrained, inquiring human mind. The human mind would, as it were, become corrupted with beliefs or ideas that are untenable in any number of ways.

The advocacy that is done by environmentalists relate to the question of environmental degradation and its negative consequences on humans. They insist that there is no justification for producing high-tech products that harm both humans and the natural environment. This contention sounds persuasive. High technology may demonstrate the height of human accomplishment, but it may not point to moral and social responsibility. And to this point, the question may be asked: "In what ways can humans close the chasm between unrestrained high technology and environmental degradation?"

Too often, most modern humans tend to think that a sophisticated lifestyle is preferable to a simple one. The former is supported by the weight of high technology, the latter is mostly not. The former eases the burden of depending too much on the dictates of the natural environment, the latter does not. The latter tends to seek a symbiotic relationship with the natural environment, the former does not. Whether human comfort should come largely from an advanced technology or the natural environment is not a matter that could be easily answered. If the natural environment is shrinking due to population growth and other unavoidable causes, then advanced technology is required to alleviate the pressures to human comfort that arise. It is the irresponsible proliferation of, say, war technology, high-tech products, among others, that are in need of criticism and have to stop.

"Technology in the long-run is irrelevant". That is what a customer of mine told me when I made a presentation to him about a new product. I had been talking about the product's features and benefits and listed "state-of-the-art technology" or something to that effect, as one of them. That is when he made his statement. I realized later that he was correct, at least within the context of how I used "Technology" in my presentation. But I began thinking about whether he could be right in other contexts as well.

What is Technology?

Merriam-Webster defines it as:


a: the practical application of knowledge especially in a particular area: engineering 2 <medical technology>

b: a capability given by the practical application of knowledge <a car's fuel-saving technology>


: a manner of accomplishing a task especially using technical processes, methods, or knowledge


: the specialized aspects of a particular field of endeavor <educational technology>

Wikipedia defines it as:

Technology (from Greek τέχνη, techne, "art, skill, cunning of hand"; and -λογία, -logia[1]) is the making, modification, usage, and knowledge of tools, machines, techniques, crafts, systems, and methods of organization, in order to solve a problem, improve a preexisting solution to a problem, achieve a goal, handle an applied input/output relation or perform a specific function. It can also refer to the collection of such tools, including machinery, modifications, arrangements and procedures. Technologies significantly affect human as well as other animal species' ability to control and adapt to their natural environments. The term can either be applied generally or to specific areas: examples include construction technology, medical technology, and information technology.

Both definitions revolve around the same thing - application and usage.

Technology is an enabler

Many people mistakenly believe it is technology which drives innovation. Yet from the definitions above, that is clearly not the case. It is opportunity which defines innovation and technology which enables innovation. Think of the classic "Build a better mousetrap" example taught in most business schools. You might have the technology to build a better mousetrap, but if you have no mice or the old mousetrap works well, there is no opportunity and then the technology to build a better one becomes irrelevant. On the other hand, if you are overrun with mice then the opportunity exists to innovate a product using your technology.

Another example, one with which I am intimately familiar, are consumer electronics startup companies. I've been associated with both those that succeeded and those that failed. Each possessed unique leading edge technologies. The difference was opportunity. Those that failed could not find the opportunity to develop a meaningful innovation using their technology. In fact to survive, these companies had to morph oftentimes into something totally different and if they were lucky they could take advantage of derivatives of their original technology. More often than not, the original technology wound up in the scrap heap. Technology, thus, is an enabler whose ultimate value proposition is to make improvements to our lives. In order to be relevant, it needs to be used to create innovations that are driven by opportunity.

Technology as a competitive advantage?

Many companies list a technology as one of their competitive advantages. Is this valid? In some cases yes, but In most cases no.

Technology develops along two paths - an evolutionary path and a revolutionary path.

A revolutionary technology is one which enables new industries or enables solutions to problems that were previously not possible. Semiconductor technology is a good example. Not only did it spawn new industries and products, but it spawned other revolutionary technologies - transistor technology, integrated circuit technology, microprocessor technology. All which provide many of the products and services we consume today. But is semiconductor technology a competitive advantage? Looking at the number of semiconductor companies that exist today (with new ones forming every day), I'd say not. How about microprocessor technology? Again, no. Lots of microprocessor companies out there. How about quad core microprocessor technology? Not as many companies, but you have Intel, AMD, ARM, and a host of companies building custom quad core processors (Apple, Samsung, Qualcomm, etc). So again, not much of a competitive advantage. Competition from competing technologies and easy access to IP mitigates the perceived competitive advantage of any particular technology. Android vs iOS is a good example of how this works. Both operating systems are derivatives of UNIX. Apple used their technology to introduce iOS and gained an early market advantage. However, Google, utilizing their variant of Unix (a competing technology), caught up relatively quickly. The reasons for this lie not in the underlying technology, but in how the products made possible by those technologies were brought to market (free vs. walled garden, etc.) and the differences in the strategic visions of each company.

Evolutionary technology is one which incrementally builds upon the base revolutionary technology. But by it's very nature, the incremental change is easier for a competitor to match or leapfrog. Take for example wireless cellphone technology. Company V introduced 4G products prior to Company A and while it may have had a short term advantage, as soon as Company A introduced their 4G products, the advantage due to technology disappeared. The consumer went back to choosing Company A or Company V based on price, service, coverage, whatever, but not based on technology. Thus technology might have been relevant in the short term, but in the long term, became irrelevant.

In today's world, technologies tend to quickly become commoditized, and within any particular technology lies the seeds of its own death.

Technology's Relevance

This article was written from the prospective of an end customer. From a developer/designer standpoint things get murkier. The further one is removed from the technology, the less relevant it becomes. To a developer, the technology can look like a product. An enabling product, but a product nonetheless, and thus it is highly relevant. Bose uses a proprietary signal processing technology to enable products that meet a set of market requirements and thus the technology and what it enables is relevant to them. Their customers are more concerned with how it sounds, what's the price, what's the quality, etc., and not so much with how it is achieved, thus the technology used is much less relevant to them.

Recently, I was involved in a discussion on Google+ about the new Motorola X phone. A lot of the people on those posts slammed the phone for various reasons - price, locked boot loader, etc. There were also plenty of knocks on the fact that it didn't have a quad-core processor like the S4 or HTC One which were priced similarly. What they failed to grasp is that whether the manufacturer used 1, 2, 4, or 8 cores in the end makes no difference as long as the phone can deliver a competitive (or even best of class) feature set, functionality, price, and user experience. The iPhone is one of the most successful phones ever produced, and yet it runs on a dual-core processor. It still delivers one of the best user experiences on the market. The features that are enabled by the technology are what are relevant to the consumer, not the technology itself.

The relevance of technology therefore, is as an enabler, not as a product feature or a competitive advantage, or any myriad of other things - an enabler. Looking at the Android operating system, it is an impressive piece of software technology, and yet Google gives it away. Why? Because standalone, it does nothing for Google. Giving it away allows other companies to use their expertise to build products and services which then act as enablers for Google's products and services. To Google, that's where the real value is.

postThe development of Wireless technology owes it all to Michael Faraday - for discovering the principle of electromagnetic induction, to James Maxwell - for the Maxwell's equations and to Guglielmo Marconi - for transmitting a wireless signal over one and a half miles. The sole purpose of Wi-Fi technology is wireless communication, through which information can be transferred between two or more points that are not connected by electrical conductors.

Wireless technologies were in use since the advent of radios, which use electromagnetic transmissions. Eventually, consumer electronics manufacturers started thinking about the possibilities of automating domestic microcontroller based devices. Timely and reliable relay of sensor data and controller commands were soon achieved, which led to the discovery of Wireless communications that we see everywhere now.


With the radios being used for wireless communications in the World war era, scientists and inventors started focusing on means to developing wireless phones. The radio soon became available for consumers and by mid 1980s, wireless phones or mobile phones started to appear. In the late 1990s, mobile phones gained huge prominence with over 50 million users worldwide. Then the concept of wireless internet and its possibilities were taken into account. Eventually, the wireless internet technology came into existence. This gave a boost to the growth of wireless technology, which comes in many forms at present.

Applications of Wireless Technology

The rapid progress of wireless technology led to the invention of mobile phones which uses radio waves to enable communication from different locations around the world. The application of wireless tech now ranges from wireless data communications in various fields including medicine, military etc to wireless energy transfers and wireless interface of computer peripherals. Point to point, point to multipoint, broadcasting etc are all possible and easy now with the use of wireless.

The most widely used Wi-Fi tech is the Bluetooth, which uses short wavelength radio transmissions to connect and communicate with other compatible electronic devices. This technology has grown to a phase where wireless keyboards, mouse and other peripherals can be connected to a computer. Wireless technologies are used:

· While traveling

· In Hotels

· In Business

· In Mobile and voice communication

· In Home networking

· In Navigation systems

· In Video game consoles

· In quality control systems

The greatest benefit of Wireless like Wi-Fi is the portability. For distances between devices where cabling isn't an option, technologies like Wi-Fi can be used. Wi-fi communications can also provide as a backup communications link in case of network failures. One can even use wireless technologies to use data services even if he's stuck in the middle of the ocean. However, Wireless still have slower response times compared to wired communications and interfaces. But this gap is getting narrower with each passing year.

Progress of Wireless technology

Wireless data communications now come in technologies namely Wi-Fi (a wireless local area network), cellular data services such as GPRS, EDGE and 3G, and mobile satellite communications. Point-to-point communication was a big deal decades ago. But now, point-to-multipoint and wireless data streaming to multiple wirelessly connected devices are possible. Personal network of computers can now be created using Wi-Fi, which also allows data services to be shared by multiple systems connected to the network.

Wireless technologies with faster speeds at 5 ghz and transmission capabilities were quite expensive when they were invented. But now, almost all mobile handsets and mini computers come with technologies like Wi-Fi and Bluetooth, although with variable data transfer speeds. Wireless have grown to such a level, where even mobile handsets can act as Wi-Fi hotspots, enabling other handsets or computers connected to a particular Wi-Fi hotspot enabled handset, can share cellular data services and other information. Streaming audio and video data wirelessly from the cell phone to a TV or computer is a walk in the park now.

Wireless Technology today, are robust, easy to use, and are portable as there are no cables involved. Apart from local area networks, even Metropolitan Area networks have started using Wi-fi tech (WMAN) and Customer Premises Equipment ( CPE ). Aviation, Transportation and the Military use wireless technologies in the form of Satellite communications. Without using interconnecting wires, wireless technologies are also used in transferring energy from a power source to a load, given that the load doesn't have a built-in power source.

However, the fact that 'nothing comes without a drawback' or 'nothing is perfect' also applies to Wi-fi technology. Wireless technologies still have limitations, but scientists are currently working on it to remove the drawbacks and add to the benefits. The main limitation is that Wireless technologies such as Bluetooth and Wi-Fi can only be used in a limited area. The wireless signals can be broadcasted only to a particular distance. Devices outside of this range won't be able to use Wi-Fi or Bluetooth. But the distance limitation is becoming reduced every year. There are also a few security limitations which hackers can exploit to cause harm in a wireless network. But Wireless technologies with better security features have started to come out. So this is not going to be a problem for long.

Speaking of progress, Wi-Fi technology is not limited to powerful computers and mobile handsets. The technology has progressed enough that Wi-Fi enabled TVs and microwaves have started appearing in the markets. The latest and the most talked-about wireless technology is the NFC or Near Field Communication, which lets users exchange data by tapping their devices together. Using wireless technologies are not as expensive as it used to be in the last decade. With each passing year, newer and better wireless technologies arrive with greater benefits.


Technology is advancing at lightning speed. Faster all the time, it is spreading into all areas of our lives. Equipment that once was obsolete two years ago is now obsolete within 6 months. Technological tools are getting smaller and more affordable to the entire world. Businesses and governments are trying to find their economic equilibrium as consumers purchase goods laterally, from one another through the Internet, often avoiding traditional consumer shopping or payment of sales tax.

Humanity is reeling from the physical effects of technology as well. Normal human development does not happen at lightning speed; it is a timed and sequenced process that requires human interaction, behavioral learning, and real experiences, if we are to learn the full spectrum of emotion and mature into healthy and happy adults. In times past, the way we lived our lives incorporated human interaction. Technology has now changed the way we live. Pushed too rapidly, human development becomes distorted or retarded, and emotional maturity goes awry.

While we continue to crave new and faster technology, as physical beings, we also feel the physical effects of getting what we want. We are becoming isolated and narrow in focus, perpetuating a narrow, superficial, and isolated existence. Human beings were not meant to live in this way. The human spirit needs to be nourished and replenished with work, play, friendship and love. At the core of us, we are emotionally and physically interactive beings. When we lose our ability and the opportunity for emotional connectedness, we are in danger of becoming as inanimate as the technology we so greatly desire.

Our electronic media culture bombards the current world with mass reproduction and reproducibility that can fool the human eye. Reality can become distorted; what's real and what's not real? The word, simulacrum means an unreal or superficial likeness, a copy without the original. Photographs, TV, video games, advertising, special effects, and computers are part of our electronic media, offering images so realistically created or altered, they can appear real, even when they are not. This inability to differentiate the real from the not real causes us to question our reality and we begin to mistrust our own perceptions. We begin to believe that nothing is real. This leads to feelings of apathy, hopelessness, and, ultimately, anarchy. If nothing is real, then nothing really matters. We become as robotic as our technological inventions, and just as cold and unfeeling. This is death to a human spirit that requires the warmth of human connection, touch and trust as its foundation. And, the human spirit will not go quietly into the night; it will not vanish without a fight. It will find some other way to express itself, too often in the sensual world of substance abuse and addiction.

A basic knowledge of human development is needed to understand the fundamental nature of the gap that has been created by our technological advancements. Our experiences from birth to age five set in place the neurological foundations upon which future learning depends: self-awareness, self-regulation, communication skills, personal relationships and the ability to learn from cause and effect. When one of these core developmental processes is not successfully navigated, it alters the ability to learn, evolve and mature. As human beings, we respond to and grow from being held, talked to, read to, listening to music, and played with, and pleasurable physical experiences with others. Without these foundations we regress, into human beings with no self-awareness, no self-control, unable to communicate our ideas, needs or desires to others, difficulty making or keeping relationships. And, not aware of what is wrong, we are unable to learn from our mistakes.

This is especially troubling in a wired world of information overload, and becoming more so as technology expands and speeds up its domain. When technology is offered to children too early, during human developmental years, it creates a problem. It may offer an intellectual exchange, but not the nuances of a human exchange. When technology is used as a surrogate caregiver, it creates emptiness within the human spirit.

The word simulation means the process of pretending, an imitation or representation of behavior, of one system through the use of another system. The military, law enforcement and businesses use the technology of virtual reality as a training tool, to train for the real thing. The technology of virtual reality may provide a partial learning experience, an intellectual experience but not a human encounter. It is an incomplete experience that lacks the full inclusion of the five senses, the very senses through which we experience being human. When we become aware and feel a full sensory experience, integrated through a shared physical encounter, it becomes functional, developing a human skill that we can use in future interactions.

As modern technology requires our cognitive self to speed up, the rest of our nervous system lags behind. This ultimately becomes a bridge too far and we create a split within ourselves, pitting technical being against human being: a brain without a body, intellect without emotion.

It doesn't have to be this way. Technology can enhance the human world, but technology can also enhance the human being. What is needed are new ways to integrate technology with basic human needs and use that technology in the service of human development.


It is through the human developmental stage of pretend play and using The MovieMaking Process, that a creative alliance and innovative solution can be found between the world of human needs and the age of technology.

The MovieMaking Process is a simultaneous learning and teaching tool that incorporates human development with the best of today's digital technology. Brain, body, awareness and emotions, merge through a shared and meaningful experience with others. This shared and meaningful experience with others is something human beings are hard-wired to need. Without it, there is an emptiness within that needs and desires to be filled. This desire will not go away until it is filled. Digital cameras and editing technology become the tools we use to create. Real life presentations expand this experience on a local level, and the Internet becomes the wormhole we slip through to share what we create on a worldwide scale.

The MovieMaking Process was developed to retrace fundamental early childhood developmental stages, address alternative learning styles, as well as visual perceptual differences, and teach new, behavioral skills quickly through the power of neuroplasticity-the brain's ability to be re-wired. It does this through the tools of technology, self- awareness and play.

In the MovieMaking Process acting is used as a source of age-appropriate play. Pretend play is one of the developmental stages of early childhood, but the ability to play is needed throughout life; it is a human need. Play leaves the essence of reality intact; it is based on an actual physical experience that is shared with others. While simulacrum threatens to blur the difference between the real and not real, and simulation offers an imitation of an experience, pretend play incorporates mind and body through a shared sensory experience that teaches the subtleties of human actions and reactions-basic essentials of our humanness. It offers an experience to learn from and build upon. There are three distinct elements to The MovieMaking Process.

Clay and Art-Based Lessons: Initial clay and art lessons take the theme the movie will address and breaks it down into three to four core words, which are abstract concepts, focusing on the definition of these words required for total comprehension. These art based lessons teach from the perspective of an overview: the ability to see the larger picture and the relationships of parts to the whole. It entails using art, and physically creating these words and their definitions. By doing so, it is possible for almost everyone to conceptualize the meaning of abstract words, regardless of age or learning ability. Developmentally, this process takes advantage of the natural order of learning which must incorporate an interactive personal experience with another, that combines visual-spatial activities and involves touching, feeling or exploring objects. Simply put, these lessons can teach abstract concepts to concrete learners.

The theme of the movie may be any issue that needs to be addressed, or subject that needs to be learned, yet it must also have a functional goal, a link that addresses how can I use this information to make my current life better? Whatever the theme may be, it is within the shared experience of those participating and it is the experience that reconnects brain, body and awareness through active participation. It begins the filling of the emptiness.

Filming of the Movie: The filming of the movie provides the framework in which to plug in another early developmental stage in an age-appropriate way. Participants do not use dialogue; they use gestures and expressions to convey a message. This is one of the earliest human developmental needs, initially learned from the gestures and expressions of parents or primary caregivers. The reading of subtle body language is the foundation for learning the limits and boundaries of behavior.

Filming uses only one camera and one director/filmmaker. It is the participants who must develop certain human skills in order for the movie to flow with continuity and look more like a movie than simply action being recorded. Participants learn to freeze while the camera is moved and the lens refocused to show another perspective. Learning how to freeze for the camera teaches the basics of self-control. Participants must learn and use self-awareness to regulate themselves from the inside out. The need for self-control is obvious: without it, when human behavior becomes uncontrollable, a danger to others or ourselves, we eventually need to be controlled by others. Teaching self-control through the use of freeze, within the context of play, bypasses resistance to behavioral change.

The filming of the movie is often done in out of sequence parts, so the magic of editing technology now comes into play. The edited version of the movie creates something far more wonderful than anything the participants could have imagined. They see themselves larger than life, acting in a different way. Narration is added that contains the message the movie is intended to convey. More sophisticated language can be used within the narration, for it is added to the solid foundation of visual metaphors, and a real life remembered experience.

The final, magical touch, to The MovieMaking Process is the musical score that runs through the movie. Music is vibration and the combination of musical tones has always been able to inspire and move the human spirit. In listening, we are emotionally moved, and through that process we become more than what we are. The whole movie experience is now part of us: in our mind, our emotions, our body, and our spirit; aware, alive, and enhanced.

Several Presentations: Presentations of the finished movie are mandatory, using the latest in neuroscience research the power of paying attention in a positive and pro-active way. As participants present their creation to others, talking about their experience, what and how they created it, it is possible to bring a larger group into the experience and once again share a meaningful interaction, simply in a different way. As digital technology continues to expand and movie theatres acquire the universal ability to show digital movies, everyday people and community groups can become stars in their own lives. They can see themselves, literally, larger than life and learning from themselves, over and over.

By aligning with technology, using The MovieMaking Process as a learning and teaching tool; human development, through pretend play, can claim authority over simulation and simulacrum, overruling them with a meaningful, shared experience. At its core, The MovieMaking Process is differentiation, simply taking an issue as it is: learning to do it differently with a productive and positive ending and gaining the awareness to perceive the differences.

As digital cameras get smaller, they offer the ability for use with very young children, within classrooms, therapeutic learning environments and community groups, without being obtrusive. As they evolve in quality, they offer more clarity, more lighting corrections and more internal movement possibilities, getting closer and closer to the look of 35mm film. As digital cameras and editing equipment become more economical, they allow for their use by families, public education, community groups, faith-based groups, service agencies, even underdeveloped and economically disadvantaged countries.

As all-purpose, home entertainment devices permeate mainstream living-rooms, the neighborhood Premiere is only a step away. The Internet, with its variable and expanding forms of distribution, allows for global presentations of local creative projects, entertaining and educating at the same time. Ideas are community property and free access to information is meant to be a matter of principle. Instead of being isolated by the use of technology, technology can be used to reconnect humanity as communities engaged in creative and pro-active use of the media arts to address human needs and social issues.


The MovieMaking Process is an independent educational initiative. It was developed on the solid foundation of human development and alternative learning styles, while tapping into the positive power of the neurosciences through the media arts. It was developed as a way to use technology for the advancement of humanity. Training is offered in workshops for teachers, families and community activists.

This process has been used successfully with children and adults who have complex learning difficulties or exhibit atypical behavior, in education, mental health, probation and corrections. It's also been used with entire communities to address global issues on a grassroots level. It allows for the creative and diplomatic progress of technology and humanity, incorporating the developmental needs of human beings and the very best that technology has to offer, each urging the other to continually evolve and challenge one another toward excellence. Its potential uses are unlimited, allowing humanity and technology to co-evolve, creatively bringing out the best in one another. In 2008. it was nominated to SAMHSA's Midwest Science To Service Academy as one of the Midwest's most promising prevention programs.

Technology changes the way we work, live our lives, and have fun. Technology can empower businesses with improvements in productivity, faster development and production cycles, superior decision making by employees, and enhanced customer service. But deriving these benefits from incorporating new technology is not always a smooth process. Technology is often, at first, disruptive before it becomes empowering.

Although the ideas developed in this article may have general applicability, they are mainly intended to relate to the incorporation of new information and communications technologies into business processes. Information technologies involve computers and their peripheral equipment as well as the data flow across local area networks. Communications involve any voice and video activity including the telephone system and related equipment as well as the communications pathways creating the wide area networks.

Technology Changes Business Processes

Every action conducted within a business is part of one process or another. Sometimes the processes are easily defined and readily observable, as in the path of a purchase order. At other times, the process is not so clear but nevertheless it still exists even if by default.

New technologies are introduced into business to:

  • Speed up existing processes
  • Extend the capabilities of existing processes
  • Change the processes

In changing the processes, the new technologies will often allow new ways of conducting business that were not previously possible.

Other than simply speeding up existing processes, new technologies will be disruptive when first introduced. This results from having to change patterns of behavior and/or relationships with others. When disruption occurs, productivity often suffers at first, until such time as the new processes become as familiar as the old ones. At this point, hopefully, the goal has been achieved of reaching a higher level of productivity than the level at which it started before the introduction of the new technology.

Therefore a common cycle that occurs with the introduction of new technologies includes:

  • Disruption
  • Lower productivity, and, finally,
  • A higher plateau of productivity than the starting point

The obvious goals for introducing new technologies are to:

  • Minimize the disruption
  • Minimize the time it takes to increase productivity
  • Maximize the gain in productivity

In achieving these goals it is helpful to understand the:

  • Context in which the processes operate, that is, who will be impacted by changes in the specific processes affected
  • Democratizing potential of technology
  • Types of people that will react in very different ways to new technologies

The processes by which a company operates and the introduction of new technologies do not exist in isolation. Both of these exist within a context that may be a part of and affect:

  • The social relationships within an organization and possibly with companies with whom you conduct business
  • Political (power) structures within an organization
  • How individuals view themselves and their abilities

Technology can be democratizing. If it is used to create and disseminate information useful to the mission and goals of the business, it can be a great equalizer between "levels" of management and staff. The key word is "disseminate." If access to the information is decentralized, and easy communication of the information is allowed, then "front line" workers can improve the quantity and quality of decisions they make without having to involve layers of management.

Types of People from a Technology Perspective

From a perspective of introducing new technology into your company, you may find it helpful to understand the following four types of people:

  • Innovators/embracers
  • Enthusiasts
  • Acceptors
  • Naysayers

Innovators/embracers will investigate new technologies on their own. They will sometimes be helpful to introducing new technologies that would otherwise not have been known to the company. They will sometimes be a "thorn" in pushing for new technologies they think will be useful (or just "neat" to have) but do not fit the company's agenda or objectives. These people will embrace new technologies when introduced by others, will often be the first ones to fully incorporate and make use of it, and could help others to fully utilize new technologies.

Enthusiasts will accept new technology enthusiastically. They won't usually seek it out but will be eager to incorporate it into their processes where appropriate. As a result of their openness, they will often readily learn how to use the new technology and may also be useful in assisting others through the learning process.

Acceptors will accept new technology because it is required. They will not seek it out. In fact, they will often try to avoid it at first until they are forced to accept it. Once they understand the new technology is here to stay, they will willingly learn how to benefit from it or, at least, live with it.

Naysayers habitually oppose new technologies and often are very vocal about their opposition. They often gripe about any changes and will often never change if they don't have to or they quit before they are made to change "the way they do things."

The productivity vs. time curve will look different for each of these types of people. Think of how each person in your own organization fits into these four types. Think of how that impacts deriving the full benefits that you've carefully targeted. Think of how that impacts your ability to discover additional benefits once the technologies are implemented. Understanding the differences can help smooth out the rough spots during and after the implementation process.

Lessen the Disruption; Increase the Empowerment

Understanding the context in which processes exist, the democratizing potential of technology, and the types of people will help you achieve the goals stated above for a more rapid payoff from a smoother introduction of new technologies.

In addition, make the new technologies transparent to the user or, at least, make them as intuitive to operate as possible. Extra time in pre-planning the introduction of new technologies and training employees in the use of the technologies can provide a return many times greater than the hours spent in planning and training. You can achieve faster increases in productivity, reduced impact on customers, and lower burdens on support staff.

Technology in the hands of businessmen
Technology in the hands of businessmen

Technology has helped us in many unimaginable ways. It has helped us to move both physically and mentally faster which we never thought would be possible before. With technology our mind can be more than one place at a time. It can also travel to any particular place hundred times faster then without technology. Such technology, which enables our mind to travel and be at more than one place at a time, is called Mind Technology.

Mind technology is rather a tricky technology. The base of its existence depends on many other kinds of technologies like electricity and especially computers. A task that took ten days to complete can be now done in a day, because the hyper speed offered by technology. With technology it is like you can travel in a supersonic jet than rather walking.

Even today there are many people who like to do things the natural way but hey, can you walk from North Pole to South Pole the natural way? You can, but it would take you a life time to complete the journey whereas if you're using technology like train, plane and car you can probably finish the entire trip in few months. Most importantly, can you reach the deepest depths of the ocean without the use of technology or can you take a walk on the moon without technology? I think not, so it's true then that technology has helped us in ways that were unimaginable before.

Technology comes with a strong appeal; we are attracted to it like a metal is attracted to another metal. We simply cannot get enough of technology; advancement in technology is seen everyday as humans unveil more and more knowledge. Technology in simple words can be described as an entity that evolved our lives making it easier and simple.

Of course, just because we now have options like planes and cars we should not quit walking or stop making use of our natural abilities. Anybody doing this is definitely making a very big mistake as our body needs motion and activity which is usually hindered from excessive use of technology. Walking and exercising are two things which should be adopted in our daily life forever.

Technology is the result of man's power to think and create innovative items. Like this, technology is reality is a part of nature. In fact, nature and technology are one. The sole difference existing between the two is the ability to use the items both the natural and unnatural way. Though at some point, even nature can be utilized in unnatural ways.

Man makes use of his mind to create technology. It is also the other way round; man can use technology to further develop his mind. In a nutshell, it is the mind that develops technology and then it is the technology that assists in further development of the mind.

In 1976, a student having an IQ level of 126 and honors degree in mathematics went to his university doctor claiming to have cold. When medical checkup was done, the student was found to be a victim of hydrocephalus, a disease that reduces your brain size to no more than one millimeter and fills your skull with fluid. How can a person having such a tiny brain can have an IQ level as high as 126? This is because brain is not a warehouse. It is more like a medium used to keep the flow of communication of the body with the outside world and mind in not restricted to brain only. If there is an issue with the brain, your mind can still function and maintain the communication with the body and the outside world.

This is why mind has been claimed as technology. We think from our mind and do extraordinary things, like sharpening our sixth sense and predicting future. The simplest use one can make of his mind is to invent new and innovative technology.

In the past few years of research on instructional technology has resulted in a clearer vision of how technology can affect teaching and learning. Today, almost every school in the United States of America uses technology as a part of teaching and learning and with each state having its own customized technology program. In most of those schools, teachers use the technology through integrated activities that are a part of their daily school curriculum. For instance, instructional technology creates an active environment in which students not only inquire, but also define problems of interest to them. Such an activity would integrate the subjects of technology, social studies, math, science, and language arts with the opportunity to create student-centered activity. Most educational technology experts agree, however, that technology should be integrated, not as a separate subject or as a once-in-a-while project, but as a tool to promote and extend student learning on a daily basis.

Today, classroom teachers may lack personal experience with technology and present an additional challenge. In order to incorporate technology-based activities and projects into their curriculum, those teachers first must find the time to learn to use the tools and understand the terminology necessary for participation in projects or activities. They must have the ability to employ technology to improve student learning as well as to further personal professional development.

Instructional technology empowers students by improving skills and concepts through multiple representations and enhanced visualization. Its benefits include increased accuracy and speed in data collection and graphing, real-time visualization, the ability to collect and analyze large volumes of data and collaboration of data collection and interpretation, and more varied presentation of results. Technology also engages students in higher-order thinking, builds strong problem-solving skills, and develops deep understanding of concepts and procedures when used appropriately.

Technology should play a critical role in academic content standards and their successful implementation. Expectations reflecting the appropriate use of technology should be woven into the standards, benchmarks and grade-level indicators. For example, the standards should include expectations for students to compute fluently using paper and pencil, technology-supported and mental methods and to use graphing calculators or computers to graph and analyze mathematical relationships. These expectations should be intended to support a curriculum rich in the use of technology rather than limit the use of technology to specific skills or grade levels. Technology makes subjects accessible to all students, including those with special needs. Options for assisting students to maximize their strengths and progress in a standards-based curriculum are expanded through the use of technology-based support and interventions. For example, specialized technologies enhance opportunities for students with physical challenges to develop and demonstrate mathematics concepts and skills. Technology influences how we work, how we play and how we live our lives. The influence technology in the classroom should have on math and science teachers' efforts to provide every student with "the opportunity and resources to develop the language skills they need to pursue life's goals and to participate fully as informed, productive members of society," cannot be overestimated.

Technology provides teachers with the instructional technology tools they need to operate more efficiently and to be more responsive to the individual needs of their students. Selecting appropriate technology tools give teachers an opportunity to build students' conceptual knowledge and connect their learning to problem found in the world. The technology tools such as Inspiration® technology, Starry Night, A WebQuest and Portaportal allow students to employ a variety of strategies such as inquiry, problem-solving, creative thinking, visual imagery, critical thinking, and hands-on activity.

Benefits of the use of these technology tools include increased accuracy and speed in data collection and graphing, real-time visualization, interactive modeling of invisible science processes and structures, the ability to collect and analyze large volumes of data, collaboration for data collection and interpretation, and more varied presentations of results.

Technology integration strategies for content instructions. Beginning in kindergarten and extending through grade 12, various technologies can be made a part of everyday teaching and learning, where, for example, the use of meter sticks, hand lenses, temperature probes and computers becomes a seamless part of what teachers and students are learning and doing. Contents teachers should use technology in ways that enable students to conduct inquiries and engage in collaborative activities. In traditional or teacher-centered approaches, computer technology is used more for drill, practice and mastery of basic skills.

The instructional strategies employed in such classrooms are teacher centered because of the way they supplement teacher-controlled activities and because the software used to provide the drill and practice is teacher selected and teacher assigned. The relevancy of technology in the lives of young learners and the capacity of technology to enhance teachers' efficiency are helping to raise students' achievement in new and exciting ways.

As students move through grade levels, they can engage in increasingly sophisticated hands-on, inquiry-based, personally relevant activities where they investigate, research, measure, compile and analyze information to reach conclusions, solve problems, make predictions and/or seek alternatives. They can explain how science often advances with the introduction of new technologies and how solving technological problems often results in new scientific knowledge. They should describe how new technologies often extend the current levels of scientific understanding and introduce new areas of research. They should explain why basic concepts and principles of science and technology should be a part of active debate about the economics, policies, politics and ethics of various science-related and technology-related challenges.

Students need grade-level appropriate classroom experiences, enabling them to learn and to be able to do science in an active, inquiry-based fashion where technological tools, resources, methods and processes are readily available and extensively used. As students integrate technology into learning about and doing science, emphasis should be placed on how to think through problems and projects, not just what to think.

Technological tools and resources may range from hand lenses and pendulums, to electronic balances and up-to-date online computers (with software), to methods and processes for planning and doing a project. Students can learn by observing, designing, communicating, calculating, researching, building, testing, assessing risks and benefits, and modifying structures, devices and processes - while applying their developing knowledge of science and technology.
Most students in the schools, at all age levels, might have some expertise in the use of technology, however K-12 they should recognize that science and technology are interconnected and that using technology involves assessment of the benefits, risks and costs. Students should build scientific and technological knowledge, as well as the skill required to design and construct devices. In addition, they should develop the processes to solve problems and understand that problems may be solved in several ways.

Rapid developments in the design and uses of technology, particularly in electronic tools, will change how students learn. For example, graphing calculators and computer-based tools provide powerful mechanisms for communicating, applying, and learning mathematics in the workplace, in everyday tasks, and in school mathematics. Technology, such as calculators and computers, help students learn mathematics and support effective mathematics teaching. Rather than replacing the learning of basic concepts and skills, technology can connect skills and procedures to deeper mathematical understanding. For example, geometry software allows experimentation with families of geometric objects, and graphing utilities facilitate learning about the characteristics of classes of functions.

Learning and applying mathematics requires students to become adept in using a variety of techniques and tools for computing, measuring, analyzing data and solving problems. Computers, calculators, physical models, and measuring devices are examples of the wide variety of technologies, or tools, used to teach, learn, and do mathematics. These tools complement, rather than replace, more traditional ways of doing mathematics, such as using symbols and hand-drawn diagrams.

Technology, used appropriately, helps students learn mathematics. Electronic tools, such as spreadsheets and dynamic geometry software, extend the range of problems and develop understanding of key mathematical relationships. A strong foundation in number and operation concepts and skills is required to use calculators effectively as a tool for solving problems involving computations. Appropriate uses of those and other technologies in the mathematics classroom enhance learning, support effective instruction, and impact the levels of emphasis and ways certain mathematics concepts and skills are learned. For instance, graphing calculators allow students to quickly and easily produce multiple graphs for a set of data, determine appropriate ways to display and interpret the data, and test conjectures about the impact of changes in the data.

postTechnology refers to the collection of tools that make it easier to use, create, manage and exchange information.

In the earlier times, the use of tools by human beings was for the process of discovery and evolution. Tools remained the same for a long time in the earlier part of the history of mankind but it was also the complex human behaviors and tools of this era that modern language began as believed by many archeologists.

Technology refers the knowledge and utilization of tools, techniques and systems in order to serve a bigger purpose like solving problems or making life easier and better. Its significance on humans is tremendous because technology helps them adapt to the environment. The development of high technology including computer technology's Internet and the telephone has helped conquer communication barriers and bridge the gap between people all over the world. While there are advantages to constant evolution of technology, their evolution has also seen the increase of its destructive power as apparent in the creation of weapons of all kinds.

In a broader sense, technology affects societies in the development of advanced economies, making life more convenient to more people that have access to such technology. But while it continues to offer better means to man's day to day living, it also has unwanted results such as pollution, depletion of natural resources to the great disadvantage of the planet. Its influence on society can also be seen in how people use technology and its ethical significance in the society. Debates on the advantages and disadvantages of technology constantly arise questioning the impact of technology on the improvement or worsening of human condition. Some movements have even risen to criticize its harmful effects on the environment and its ways of alienating people. Still, there are others that view technology as beneficial to progress and the human condition. In fact, technology has evolved to serve not just human beings but also other members of the animal species as well.

Technology is often seen as a consequence of science and engineering. Through the years, new technologies and methods have been developed through research and development. The advancements of both science and technology have resulted to incremental development and disruptive technology. An example of incremental development is the gradual replacement of compact discs with DVD. While disruptive developments are automobiles replacing horse carriages. The evolution of technologies marks the significant development of other technologies in different fields, like nano technology, biotechnology, robotics, cognitive science, artificial intelligence and information technology.

The rise of technologies is a result of present day innovations in the varied fields of technology. Some of these technologies combine power to achieve the same goals. This is referred to as converging technologies. Convergence is the process of combining separate technologies and merging resources to be more interactive and user friendly. An example of this would be high technology with telephony features as well as data productivity and video combined features. Today technical innovations representing progressive developments are emerging to make use of technology's competitive advantage. Through convergence of technologies, different fields combine together to produce similar goals.

Over time technology has helped man to move his physical body and things faster and faster and to more and more places he couldn't go before.

Now technology is able to help man move his mind faster and to more places in the same way. This technology is Mind Technology.

Mind technology is developed from other technologies upon which it is based upon and which makes this possible. Technology such as electricity, electronic audio and computer.

What was once done at normal speed in the traditional way can now be accelerated to hyper speeds with technology. It is like being able to travel in a supersonic jet when you once had to walk.

Some people think it is best to do things the natural way than to rely on technology. But would you want to walk from one end of the Earth to another when you could fly there in a supersonic jet? You would not even think of doing that!

It is possible to walk from one end of the Earth to the other though, since all land is connected to each other from the North pole. The Earth is actually one flat piece of land wrapped around a sphere and not separate pieces across the globe. But without technology, we cannot travel to the deepest parts of the ocean or even to the moon.

The moment technology is developed, we got to use it. We either progress or regress. We never stand still. Advancement of technology is the result of advancement in knowledge. Changing the way we do things by adapting technology is the natural way of evolving our lives.

Of course, just because we have a supersonic jet, a car or even a motorized wheelchair to use doesn't mean we do not train our ability to walk anymore. We still use what is natural but we incorporate the use of technology as well. So the best way to live is to use both nature and technology. We should never let technology dominate our natural abilities but we should use it to enhance them.

Technology is the natural result of man's ability to think. So technology is actually part of nature. Technology and nature are one. The only difference between what is natural and unnatural is the use of it. Even things in nature can be used in unnatural ways.

Man has used the power of the mind to develop technology. Consequently man is able to use the power of technology to develop the mind. Mind develops technology to develop mind. At this age, humanity's progress is going to accelerate even more than ever before.

A man was found to have virtually no brain at all. His head was bigger than normal size but his brain had shrunk to less than one millimeter of cerebral tissue covering the top of his spinal column. The student was suffering from hydrocephalus, the condition in which the cerebrospinal fluid, instead of circulating around the brain and entering the bloodstream, becomes dammed up inside thereby squashing the brain. His head was practically filled with fluid.

The 26 year old student (1976) at the University of Sheffield in the United Kingdom had walked into the university doctor's office with complaints of a cold. Somehow though, he had lived a perfectly normal life. He had no signs of any mental deficiency, had an IQ of 126 and an honors degree in mathematics!

The brain is actually a receiver and not the total warehouse storing our consciousness. The brain is simply an instrument for the mind to communicate with the body. But the mind is not limited by the brain. It can even communicate with the body directly through nonlocal means.

You are not flesh. You are an energy being using a physical body to interpret and explore this reality. Studying matter from the perspective of energy helps you to understand and work with it even better.

Mind technology goes beyond the brain. It assist in unleashing the paranormal powers of the mind. With it, you can meditate at the push of a button, increase mental health, open up the sixth sense and sharpen your psychic abilities.

Each of us has been faced with the problem of searching for information more than once. Irregardless of the data source we are using (Internet, file system on our hard drive, data base or a global information system of a big company) the problems can be multiple and include the physical volume of the data base searched, the information being unstructured, different file types and also the complexity of accurately wording the search query. We have already reached the stage when the amount of data on one single PC is comparable to the amount of text data stored in a proper library. And as to the unstructured data flows, in future they are only going to increase, and at a very rapid tempo. If for an average user this might be just a minor misfortune, for a big company absence of control over information can mean significant problems. So the necessity to create search systems and technologies simplifying and accelerating access to the necessary information, originated long ago. Such systems are numerous and moreover not every one of them is based on a unique technology. And the task of choosing the right one depends directly on the specific tasks to be solved in the future. While the demand for the perfect data searching and processing tools is steadily growing let's consider the state of affairs with the supply side.

Not going deeply into the various peculiarities of the technology, all the searching programs and systems can be divided into three groups. These are: global Internet systems, turnkey business solutions (corporate data searching and processing technologies) and simple phrasal or file search on a local computer. Different directions presumably mean different solutions.

Local search

Everything is clear about search on a local PC. It's not remarkable for any particular functionality features accept for the choice of file type (media, text etc.) and the search destination. Just enter the name of the searched file (or part of text, for example in the Word format) and that's it. The speed and result depend fully on the text entered into the query line. There is zero intellectuality in this: simply looking through the available files to define their relevance. This is in its sense explicable: what's the use of creating a sophisticated system for such uncomplicated needs.

Global search technologies

Matters stand totally different with the search systems operating in the global network. One can't rely simply on looking through the available data. Huge volume (Yandex for instance can boast the indexing capacity of more than 11 terabyte of data) of the global chaos of unstructured information will make the simple search not only ineffective but also long and labor-consuming. That's why lately the focus has shifted towards optimizing and improving quality characteristics of search. But the scheme is still very simple (except for the secret innovations of every separate system) - the phrasal search through the indexed data base with proper consideration for morphology and synonyms. Undoubtedly, such an approach works but doesn't solve the problem completely. Reading dozens of various articles dedicated to improving search with the help of Google or Yandex, one can drive at the conclusion that without knowing the hidden opportunities of these systems finding a relevant document by the query is a matter of more than a minute, and sometimes more than an hour. The problem is that such a realization of search is very dependent on the query word or phrase, entered by the user. The more indistinct the query the worse is the search. This has become an axiom, or dogma, whichever you prefer.

Of course, intelligently using the key functions of the search systems and properly defining the phrase by which the documents and sites are searched, it is possible to get acceptable results. But this would be the result of painstaking mental work and time wasted on looking through irrelevant information with a hope to at least find some clues on how to upgrade the search query. In general, the scheme is the following: enter the phrase, look through several results, making sure that the query was not the right one, enter a new phrase and the stages are repeated till the relevancy of results achieves the highest possible level. But even in that case the chances to find the right document are still few. No average user will voluntary go for the sophistication of "advanced search" (although it is equipped with a number of very useful functions such as the choice of language, file format etc.). The best would be to simply insert the word or phrase and get a ready answer, without particular concern for the means of getting it. Let the horse think - it has a big head. Maybe this is not exactly up to the point, but one of the Google search functions is called "I am feeling lucky!" characterizes very well the existent searching technologies. Nevertheless, the technology works, not ideally and not always justifying the hopes, but if you allow for the complexity of searching through the chaos of Internet data volume, it could be acceptable.

Corporate systems

The third on the list are the turnkey solutions based on the searching technologies. They are meant for serious companies and corporations, possessing really large data bases and staffed with all sorts of information systems and documents. In principle, the technologies themselves can also be used for home needs. For example, a programmer working remotely from the office will make good use of the search to access randomly located on his hard drive program source codes. But these are particulars. The main application of the technology is still solving the problem of quickly and accurately searching through large data volumes and working with various information sources. Such systems usually operate by a very simple scheme (although there are undoubtedly numerous unique methods of indexing and processing queries underneath the surface): phrasal search, with proper consideration for all the stem forms, synonyms etc. which once again leads us to the problem of human resource. When using such technology the user should first word the query phrases which are going to be the search criteria and presumably met in the necessary documents to be retrieved. But there is no guarantee that the user will be able to independently choose or remember the correct phrase and furthermore, that the search by this phrase will be satisfactory.

One more key moment is the speed of processing a query. Of course, when using the whole document instead of a couple of words, the accuracy of search increases manifold. But up to date, such an opportunity has not been used because of the high capacity drain of such a process. The point is that search by words or phrases will not provide us with a highly relevant similarity of results. And the search by phrase equal in its length the whole document consumes much time and computer resources. Here is an example: while processing the query by one word there is no considerable difference in speed: whether it's 0,1 or 0,001 second is not of crucial importance to the user. But when you take an average size document which contains about 2000 unique words, then the search with consideration for morphology (stem forms) and thesaurus (synonyms), as well as generating a relevant list of results in case of search by key words will take several dozens of minutes (which is unacceptable for a user).

The interim summary

As we can see, currently existing systems and search technologies, although properly functioning, don't solve the problem of search completely. Where speed is acceptable the relevancy leaves more to be desired. If the search is accurate and adequate, it consumes lots of time and resources. It is of course possible to solve the problem by a very obvious manner - by increasing the computer capacity. But equipping the office with dozens of ultra-fast computers which will continuously process phrasal queries consisting of thousands of unique words, struggling through gigabytes of incoming correspondence, technical literature, final reports and other information is more than irrational and disadvantageous. There is a better way.

The unique similar content search

At present many companies are intensively working on developing full text search. The calculation speeds allow creating technologies that enable queries in different exponents and wide array of supplementary conditions. The experience in creating phrasal search provides these companies with an expertise to further develop and perfect the search technology. In particular, one of the most popular searches is the Google, and namely one of its functions called the "similar pages". Using this function enables the user to view the pages of maximum similarity in their content to the sample one. Functioning in principle, this function does not yet allow getting relevant results - they are mostly vague and of low relevancy and furthermore, sometimes utilizing this function shows complete absence of similar pages as a result. Most probably, this is the result of the chaotic and unstructured nature of information in the Internet. But once the precedent has been created, the advent of the perfect search without a hitch is just a matter of time.

What concerns the corporate data processing and knowledge retrieval systems, here the matters stand much worse. The functioning (not existing on paper) technologies are very few. And no giant or the so called search technology guru has so far succeeded in creating a real similar content search. Maybe, the reason is that it's not desperately needed, maybe - too hard to implement. But there is a functioning one though.

SoftInform Search Technology, developed by SoftInform, is the technology of searching for documents similar in their content to the sample. It enables fast and accurate search for documents of similar content in any volume of data. The technology is based on the mathematical model of analyzing the document structure and selecting the words, word combinations and text arrays, which results in forming a list of documents of maximum similarity the sample text abstract with the relevancy percent defined. In contrast to the standard phrasal search by the similar content search there is no need to determine the key words beforehand - the search is conducted through the whole document. The technology works with several sources of information that can be stored both in text files of txt, doc, rtf, pdf, htm, html formats, and the information systems of the most popular data bases (Access, MS SQL, Oracle, as well as any SQL-supporting data bases). It also additionally supports the synonyms and important words functions that enable to carry out a more specific search.

The similar search technology enables to significantly cut time wasted on searching and reviewing the same or very similar documents, diminish the processing time at the stage of entering data into the archive by avoiding the duplicate documents and forming sets of data by a certain subject. Another advantage of the SoftInform technology is that it's not so sensitive to the computer capacity and allows processing data at a very high speed even on ordinary office computers.

This technology is not just a theoretic development. It has been tested and successfully implemented in a project of giving legal advice via phone, where the speed of information retrieval is of crucial importance. And it will undoubtedly be more than useful in any knowledge base, analytical service and support department of any large firm. Universality and effectiveness of the SoftInform Search Technology allows solving a wide spectrum of problems, arising while processing information. These include the fuzziness of information (at the document entering stage it is possible to immediately define whether such a document already belongs to the data base or not) and the similarity analysis of the documents which are already entered into the data base, and the search for semantically similar documents which saves time spent on selecting the appropriate key words and viewing the irrelevant documents.


Besides its primary assignment (fast and high quality search for information in huge volume such as texts, archives, data bases) an Internet direction could also be defined. For example, it is possible to work out an expert system to process incoming correspondence and news which will become an important tool for analysts from different companies. Mainly, this will be possible due to the unique similar content search technology, absent from any of the existent systems so far except for the SearchInform. The problem of spamming search engines with the so called doorways (hidden pages with key words redirecting to the site's main pages and used to increase the page rating with the search engines) and the e-mail spam problem (a more intellectual analysis would ensure higher level of security) would also be solved with the help of this technology. But the most interesting perspective of the SoftInform Search technology is creating a new Internet search engine, the main competitive advantage of which would be ability to search not just by key words, but also for similar web pages, which will add to the flexibility of search making it more comfortable and efficient.

To draw a conclusion, it could be stated with confidence that the future belongs to the full text search technologies, both in the Internet and the corporate search systems. Unlimited development potential, adequacy of the results and processing speed of any size of query make this technology much more comfortable and in high demand. SoftInform Search technology might not be the pioneer, but it's a functioning, stable and unique one with no existent analogues (which can be proved by the active Eurasian patent). To my mind, even with the help of the "similar search" it will be difficult to find a similar technology.